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Ditch your winter blues! Bundle up in fluffy fashion!

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Winter has arrived in Tokyo and it is making its presence very known. Luckily, Tokyo’s latest fashion craze is as practical as it is adorable. Today we’re talking mokomoko fashion, the fluffy trend that is keeping the Tokyo’s most fashionable citizens warm and cozy this winter. Chokobi, who rose to Instagram fame thanks to her love of mokomoko fashion, navigates us through the sea of fluffy items you can’t live without!
We also take a little trip to Amsterdam and check out Sebastian Masuda’s vibrant art installation, Anonoymouse.
Snuggle up, press play, and keep warm!

Kawaii International is a direct link to Tokyo, the most fashion forward city in the world.
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Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
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